Role: Senior Motion Designer
Client: Summon Studios
These animations were created for the Five Guys’ Overloaded Fries social campaign. I worked with the team over at Summons Studios to create a system overload style. A fun, digital, Gen-Z look and feel full of glitches and playful elements. Striking the perfect balance between an energetic, overloaded style and the simplicity of a clear message and delicious-looking loaded fries.
Both ad’s were delivered in 9x16 & 4x5 ratios and posted as paid ad’s on the Five Guys UK TikTok channels.
Pitch
Introduce New Loaded Fries from Five Guys. Punchy, simple ads to drive attention and recall in seconds.
Pitch script 1
Pitch script 2
Pitch script 3
Plunge
Convert people to try New Loaded Fries at their local Five Guys. Punchy, simple ads with a clear call-to-action.
Plunge script 1
Plunge script 2
Plunge script 3
